Claude Code vs Antigravity: Terminal Precision vs Visual Agentic IDE

6 Creators6 VideosLast updated 2026-08-05
THE ANSWER

Working in a terminal and need predictable, convention-respecting edits across a repo? Claude Code. Want a Gemini-powered visual IDE where parallel agents run browser tests on their own? Antigravity.

Terminal dev needing predictable edits? Claude Code. Prefer Gemini IDE with parallel agents? Antigravity. From 235 claims verified across 6 videos.

Comparison Table

FeatureClaude CodeAntigravity
Key differentiatorTerminal-first CLI agent that respects existing repo conventionsVS Code-based visual IDE with a native parallel agent manager
Best forBackend/production coding, repo-wide consistency, terminal-driven developersFront-end/UI builds, beginner-friendly visual workflows, parallel browser tests

Choose-by-Scenario Bottom Line

  • If you're a backend developer working in a terminal on a large existing codebase: Pick Claude Code because it's the convention-respecting workhorse that keeps repo-wide edits predictable and production-safe.
  • If you're a front-end developer or non-technical user who wants a polished visual IDE with parallel agents: Pick Antigravity because Gemini's UI strength and native agent manager match that workflow, and the free tier lowers the barrier.
  • If you're on a budget and still evaluating both: Start with Antigravity's free tier for exploratory front-end builds — but expect rate limits if you push real production work through it.

One-line Bottom Line

Bottom line: Claude Code is the right default for professional, code-first engineering; choose Antigravity when visual front-end speed and parallel browser-testing matter more to you.

Claude Code vs Antigravity: Terminal Workhorse or Visual Multi-Agent IDE?

If the AI coding agent war has a central divide, it's this: do you want a terminal-first tool that respects your existing codebase conventions, or a polished visual IDE that spins up parallel agents and lets them loose on browser tests? That's essentially the choice between Claude Code and Antigravity.

After cross-analyzing what creators like Nate Herk, Eric Michaud, Jay E, Luke J Byrne, and MG actually found, the picture gets clearer. Claude Code is the predictable, convention-respecting editor's agent — the one you want for backend work and repo-wide consistency. Antigravity is the Gemini-powered visual IDE with native multi-agent orchestration, a free tier, and a front-end polish that turns heads. Neither is universally "better." But they're very different tools.

Architecture: Terminal vs. Visual Workspace

The most obvious fork in the road is where you live. Claude Code is a terminal-first CLI agent. You're in your shell, you're running /init, you're managing memory files and inspecting diffs the old-fashioned way. Antigravity, by contrast, is a VS Code-based IDE with a visual workspace and an agent manager built right in. As Luke J Byrne put it, Antigravity opens with a workspace view, while Claude Code requires an /init command just to generate a memory file.

There's a real onboarding gap here. Jay E and Luke J Byrne both noted that Antigravity has a simpler installation path. Claude Code's multiple setup options — plus a desktop app that apparently makes inspecting files in the working folder much harder — are less beginner-friendly. And while Claude Code's desktop UI exists, Antigravity's visual approach feels more natural if you're coming from a traditional IDE background.

Multi-Agent Orchestration: Native vs. Plugged-In

This is where Antigravity makes its boldest play. It ships a native agent manager for parallel agents. You can spin up multiple agents, give them global behaviors before they start, and watch them work — including running browser tests autonomously. Claude Code supports subagents and agent teams, but as Eric Michaud and Jay E pointed out, that functionality relies on less integrated tabs or community plugins. It's more of a band-aid, argue Antigravity fans.

But there's genuine controversy here. A side-by-side test found Claude Code launched more than 10 subagents and produced a more comprehensive analysis than Antigravity. So the question isn't surface-level: does Antigravity's native agent manager actually beat Claude Code's more open subagent workflow? Some say yes on UI/UX grounds; others say Claude Code's output quality leads because the subagents are doing deeper work.

Context management also differs sharply. Claude Code attaches every previous message to the agent, which can cause "context rot." Antigravity lets you set global behaviors upfront and stores memory as JSON/markdown knowledge items — it even remembers your past 20 compressed conversations. Claude Code has no persistent memory. That's a meaningful advantage if you're hopping between sessions and want the tool to remember who you are.

Model Flexibility: All Models Welcome vs. Claude Only

Here's a hard factual difference: Antigravity offers many built-in models — Gemini, Claude, GPT — while Claude Code natively runs Anthropic Claude models only. Nate Herk, Eric Michaud, Jay E, and Luke J Byrne all agree on this.

Is that flexibility decisive? The controversy runs deep. One camp says using both Opus and Gemini in Antigravity is a major advantage because each model can handle what it does best. Another camp says Claude Code performed better despite fewer model choices — which suggests the harness and orchestration matter as much as the model menu.

A useful nuance from the analysis: Antigravity doesn't support bring-your-own-key. If you want your own API key, you'd look at Gemini CLI instead. And Antigravity V2 includes Gemini 3.5 Flash with adjustable thinking effort — a genuinely current model offering. But as one author put it, the harness shapes how the model works, while the model determines the ceiling. Claude Code's default Claude model is a high ceiling.

Frontend and UI Output: Taste Test

The UI output question is genuinely contested. Some creators found Claude Code won output quality in a same-prompt test, generating a visually better dashboard than Antigravity. Others insisted Antigravity has better "taste" and makes UI/UX feel real. And notably, despite the common claim that Gemini is better for UI, that advantage wasn't observed in the Sleek/mobile app test.

One funny warning from the trenches: neither agent actually checked the real website when building a mobile app from a URL — both guessed and performed poorly. And Antigravity added an unrequested extra log-food button, which is a reminder that more visual polish doesn't always mean more discipline.

Code Quality and Backend Performance: Claude Code Leads by a Mile

If you're doing backend work, production-style coding, or need repo-wide consistency, the consensus leans heavily toward Claude Code. Nate Herk, Luke J Byrne, and MG all agree that Claude Code is better at understanding existing codebase conventions and at backend tasks. In a direct backend test, Claude Code won by a mile, with more complete endpoints and working sign-out.

The stats back this up. Anthropic's engineering team reported Claude Code produced a 50% productivity gain and 67% more pull requests merged per engineer per day. An independent test found Claude Code completed a representative task in about 4 minutes vs. Antigravity's 8 minutes — though the author admitted Antigravity felt faster in personal use.

That said, Antigravity's defenders point to its strength in building full apps and front-ends from scratch, with one creator reporting a 60-70% development time reduction. And in a full beginner app build, both tools were capable but inconsistent, requiring reprompts and external services. Claude Code, notably, had no built-in database — authentication required Supabase or a local database. So "backend strength" comes with some asterisks.

Pricing and Free Tiers: The Cost Question

Price is a major differentiator. Antigravity has a free tier, though with rate limits. Claude Code has no free tier for coding — you need a paid subscription. The paid tiers land around $20/$100/$200 per month for Claude Code, while Google AI Pro runs about $20/month and Ultra about $250/month.

The controversy? Claude Code's rate limits appear more generous than Antigravity's, and it provides usage visibility through /account. Antigravity's free tier is the cheapest way to experiment, but there's a catch: premium non-Gemini models like Opus inside Antigravity can have very restrictive rate limits — including lockouts after a single session. And Antigravity's real costs depend on Google Cloud and Firebase usage, making expenses less predictable than the subscription suggests.

Oh, and there was that March 2026 Claude Code caching bug that inflated token costs roughly 10-20x and drained Max plan sessions in under two hours. Both tools have their warts.

Extensibility, Skills, and MCP

Both tools support skills as markdown instruction sets and MCP integrations. Claude Code uses a CLI/agent-driven approach; Antigravity has a more visual marketplace. The good news: skills are portable. Claude skills can be imported into Antigravity with minimal effort, and Antigravity can locate and reuse existing Claude Code skills, tools, and MCPs from your local environment.

The controversy is about which experience is superior. Claude Code leads on integrations because MCP installation is slightly easier and more automatic — one test showed installing an N8N MCP server in Antigravity required manually pasting JSON config, while Claude Code installed it automatically in the conversation. But Antigravity has native browser automation, a knowledge base, and Google integrations, avoiding workarounds entirely. And it includes native image generation through a thumbnail skill, so you don't need external image APIs.

Maturity and Development Pace

Both tools are evolving fast, and both have had reliability issues. Claude Code suffered a major caching bug; Antigravity remains in preview with quota and stability problems.

But the innovation race is heated. Antigravity made strong UX choices months ago that Claude is only now catching up to — the newest Claude desktop app's UI looks similar to what Antigravity had from day one. Meanwhile, Claude Code is production released with multiple updates per week, while Antigravity is still public preview. That said, Antigravity V2 added subagents, skills, scheduling, and a CLI, showing it's adopting Claude Code-style features in a hurry.

The Verdict: Choose Your Fighter

The overall consensus from the creators is that both tools are excellent and neither is universally best. Beginners and non-technical users should start with Antigravity. Developers doing complex terminal/backend work may prefer Claude Code. If you're deeply invested in the Google stack, Antigravity is the better recommendation — that Google subscription is worth it. If you care about output quality, shipping pace, and repo consistency, Claude Code is the daily driver.

One smart piece of advice from the analysis: don't put all bets on one vibe-coding tool. Providers are making skills, MCPs, and agents switchable with minimal migration effort, so the cost of trying both is low. And if you learn Claude Code well, you can likely use Antigravity well too — the agent concepts transfer.

For my money: if you live in a terminal and need predictable, convention-respecting edits across a repo, Claude Code is your agent. If you want a Gemini-powered visual IDE where parallel agents run browser tests on their own, Antigravity is the one to watch. Your ecosystem, your workflow, your call.

Now let's lay it out side by side in the comparison table below, covering architecture, models, pricing, and performance so you can see how these two stack up at a glance.

Cross-analysis evidence

optional deep-dive

Every point below is sourced to a specific creator — click any name to jump straight to the exact moment in their video.

Product Architecture & Setup

Where reviewers agree

Claude Code is a terminal-first CLI agent, while Anti-gravity is a VS Code-based IDE with an agent manager and visual workspace.

Anti-gravity offers a simpler installation/onboarding path, while Claude Code's multiple setup options and desktop UI are less beginner-friendly.

Unique insights

Out of the box, Claude Code requires an /init command to generate a memory file, while Anti-gravity opens with a workspace view.

Reveals a hidden onboarding difference that affects how quickly first-time users understand the codebase.

Claude Code's desktop app makes inspecting files in the working folder much harder and does not provide good previews.

Important for users who prefer a GUI over the terminal and may not realize the desktop app is weaker than the CLI.

Antigravity V2 is positioned as a whole agentic ecosystem, not just an IDE, with scheduled tasks and an SDK.

Shows Google is expanding the competitive surface beyond code editing into automation and agent deployment.

Both Claude Code and Anti-gravity initially defaulted to basic HTML/CSS and had to be redirected to a React/Vite stack.

Identical default-stack weakness across both tools that beginners may not know how to correct.

Multi-Agent Orchestration & Context Management

Where reviewers agree

Anti-gravity ships a native agent manager for parallel agents, while Claude Code supports subagents/agent teams through less integrated tabs or community plugins.

Where they split

Which platform's multi-agent orchestration is actually superior: Anti-gravity's native agent manager or Claude Code's more open subagent workflow?

View A: Anti-gravity's native agent manager is superior; Claude Code's plugin-based solutions are a band-aid.
View B: Anti-gravity's agent manager and memory give it a clear UI/UX edge over Claude Code.
View C: Claude Code launched more than 10 subagents and produced a more comprehensive analysis than Antigravity in a side-by-side test.

The disagreement hinges on whether native UI polish or raw agent count/comprehensiveness matters more for a user's workflow.

Unique insights

Claude Code attaches every previous message to the agent, causing context rot; Anti-gravity lets users set global behaviors before agents spin up.

Explains a key failure mode and why some users prefer fresh-agent workflows.

Anti-gravity stores memory as JSON/markdown knowledge items and remembers the past 20 compressed conversations, while Claude Code has no persistent memory.

Concrete memory-model difference that affects multi-session and multi-project workflows.

Antigravity V2 supports scheduled tasks, agent-to-agent artifact delivery, and job-completion notifications.

Extends multi-agent functionality beyond coding into automated background operations.

Model Availability & Flexibility

Where reviewers agree

Anti-gravity offers many built-in models including Gemini, Claude, and GPT, while Claude Code natively uses Anthropic Claude models only.

Users can combine the two ecosystems by running Claude Code inside Anti-gravity or importing Claude skills into Anti-gravity.

Where they split

Is Anti-gravity's model flexibility a decisive advantage, or does Claude Code's default Claude model produce better real-world results?

View A: Using both Opus and Gemini in Anti-gravity is a major advantage because each model can handle what it does best.
View B: Having more model choices in Anti-gravity is clearly better than Claude Code's narrow model lineup.
View C: Claude Code performed better despite fewer model choices; the difference comes from both model selection and multi-agent orchestration.

Users already committed to Claude may not need model flexibility; users who want to mix Gemini, Claude, and GPT in one UI may prefer Anti-gravity.

Unique insights

Anti-gravity does not support bring-your-own-key; users who want their own API key should look at Gemini CLI instead.

Important for developers who want to avoid subscription lock-in and use their own API keys.

Antigravity V2 includes Gemini 3.5 Flash, released the same day, with low, medium, and high thinking effort options.

Shows Google's tight integration with its newest model releases.

The harness shapes how the model works, but the model determines the ceiling of what either tool can produce.

Reframes the comparison around model choice rather than just UI or agent features.

UI/Design Output & Frontend Strength

Where reviewers agree

Anti-gravity and Gemini are generally considered strong at building full front-ends and visual designs from scratch.

Where they split

Which tool produces better visual/UI output in a controlled comparison?

View A: Claude Code won output quality in the same-prompt test and generated a visually better dashboard than Anti-gravity.
View B: Anti-gravity does a better job than Claude Code at having taste and making UI/UX feel real.
View C: Gemini is commonly said to be better for UI, but that advantage was not observed in the Sleek/mobile app test.

UI quality results are highly dependent on prompt, model version, and whether the task is greenfield design or modifying an existing codebase.

Unique insights

Neither agent actually checked the real website when building a mobile app from a URL; both guessed and performed poorly.

Undermines the set-it-and-forget-it promise for design tasks and shows agents still fail at autonomous research.

Sleek's public preview link did not work properly inside Claude Code but worked directly inside Sleek.

Concrete integration friction that affects a common design-to-code workflow.

Anti-gravity added an unrequested extra log-food button and inconsistent UI details beyond the original dashboard prompt.

Shows that even the tool reviewers favor for UI work can drift from the prompt specifications.

Code Quality, Repo Understanding & Backend Performance

Where reviewers agree

Claude Code is better at understanding existing codebase conventions and at backend/production-style coding tasks.

Where they split

Is Claude Code clearly better for real app logic, or is Anti-gravity just as capable when measured on end-to-end builds?

View A: Claude Code won the backend test by a mile, with more complete endpoints and working sign-out.
View B: Anti-gravity is strongest for building full apps and front-ends from scratch and reduced development time by 60-70%.
View C: Both tools were capable but inconsistent in a full beginner app build, requiring reprompts and external services.

The best choice depends on whether the task is greenfield front-end work or structured backend integration; testers also used different top models.

Unique insights

Anthropic's engineering team reported that Claude Code produced a 50% productivity gain and 67% more pull requests merged per engineer per day.

Official internal data that is directionally useful but not a controlled scientific study.

An independent test found Claude Code completed a representative task in about 4 minutes vs Anti-gravity's 8 minutes, though the author felt Anti-gravity was faster in personal use.

Shows speed results can vary wildly between formal tests and subjective daily usage.

Claude Code's authentication required external services like Supabase or a local database because it had no built-in database.

Highlights a hidden infrastructure gap that can surprise non-technical users.

Pricing, Free Tiers & Rate Limits

Where reviewers agree

Anti-gravity has a free tier (with rate limits), while Claude Code has no free tier for coding and requires a paid subscription.

Claude Code's paid tiers are roughly $20/$100/$200 per month, while Google AI Pro is about $20/month and Ultra about $250/month.

Where they split

Which tool offers the better value and rate-limit situation for real users?

View A: Claude Code's rate limits appear more generous than Anti-gravity's, and it provides usage visibility through /account.
View B: Anti-gravity's free tier is the cheapest for experimentation, and at the highest tiers the two tools are similar.
View C: Anti-gravity can be used free today, and the Google subscription is worth recommending even at the Pro level.

Value depends on whether you need free experimentation, generous rate limits, or bundled Google/AI extras.

Unique insights

Claude Code had a caching bug in March 2026 that inflated token costs roughly 10-20x and drained Max plan sessions in under two hours.

A major risk for heavy users on subscription plans and an example of tool-specific reliability issues.

Some users report very restrictive rate limits on premium non-Gemini models like Opus inside Anti-gravity, including lockouts after one session.

A trap for Claude-model fans who try to use Opus inside Anti-gravity.

Anti-gravity's real costs depend on Google Cloud and Firebase usage, making expenses less predictable than the subscription price suggests.

Beyond the subscription, external infrastructure costs can dominate for production apps.

Extensibility, Skills, MCP & Integrations

Where reviewers agree

Both tools support skills as markdown instruction sets and MCP integrations; Claude Code uses a CLI/agent-driven approach, while Anti-gravity has a more visual marketplace.

Skills are portable: Claude skills can be imported into Anti-gravity with minimal effort.

Where they split

Which platform has the superior extensibility experience?

View A: Claude Code leads on integrations/extensibility because MCP installation is slightly easier and more automatic.
View B: Anti-gravity has native browser automation, knowledge base, and Google integrations, avoiding workarounds.
View C: Claude Code feels more hackable and gives more control over project behavior.

If you already live in the Google ecosystem or the terminal world, that platform will feel more extensible; both can now consume the same skill files.

Unique insights

Anti-gravity includes native image generation through a thumbnail skill, so users do not need external image APIs or extra credits.

Removes a common paid third-party dependency from the design workflow.

Installing an N8N MCP server in Anti-gravity required manually pasting JSON config, while Claude Code installed it automatically in the conversation.

A concrete example of where Claude Code's agent-driven approach is smoother.

Antigravity can locate and reuse existing Claude Code skills, tools, and MCPs from the local Claude Code environment.

Lowers switching costs and makes the two tools more complementary than competitors.

Product Maturity & Development Pace

Where reviewers agree

Both tools are evolving quickly and have had reliability issues: Claude Code suffered a major caching bug, while Anti-gravity remains in preview with quota and stability problems.

Where they split

Which product is more mature and leading in innovation?

View A: Anti-gravity made strong UX choices months ago that Claude is only now catching up to.
View B: Claude Code is production released with multiple updates per week, while Anti-gravity is still public preview with instability.
View C: Antigravity V2 added subagents, skills, scheduling, and a CLI, showing it is now adopting Claude Code-style features.

Maturity depends on whether you value polished IDE surface or production stability and release velocity; both sides have credible evidence.

Unique insights

Claude Code shipped six major platform features in Q1 2026 with multiple releases per week, while Anti-gravity went from v1.11 to v1.21 between November and March.

Quantifies a significant difference in shipping velocity.

The newest Claude desktop app's UI in preview looks similar to what Anti-gravity had from day one.

Demonstrates direct product convergence and supports the argument that Google led certain UX choices.

Google AI Studio includes Antigravity Agent Preview, a remote Google-hosted Linux environment so users do not need local Docker containers.

Differentiates Antigravity's cloud-managed agents from Claude Code's local-first architecture.

Overall Recommendations & Verdicts

Where reviewers agree

Beginners and non-technical users should start with Anti-gravity, while developers doing complex terminal/backend work may prefer Claude Code.

Where they split

Which tool should be the default daily driver for AI-assisted development?

View A: Claude Code is the daily driver because its output quality and shipping pace are hard to beat.
View B: Claude Code won the backend test by a mile and is the tool he will use going forward.
View C: Anti-gravity is the better recommendation, especially for Google stack users, and the Google subscription is worth it.
View D: Anti-gravity takes the category count 4-3, but developers building complicated software may prefer Claude Code.
View E: Neither Claude Code nor Anti-gravity was the smoothest in a beginner full-app build; another all-in-one platform won.

Each author's default choice is heavily influenced by their preferred workflow (terminal vs IDE), their existing ecosystem, and the specific tests they ran.

Unique insights

Don't put all bets on one vibe-coding tool; use multiple tools because providers are making skills, MCPs, and agents switchable with minimal migration effort.

Practical risk-management strategy in a fast-moving market.

If you learn Claude Code well, you can likely use Anti-gravity well too because agent concepts transfer.

Reduces switching anxiety and makes the choice less consequential.

A third platform, B44, built the same app with native database, auth, hosting, and one-click publishing, beating both Claude Code and Anti-gravity in beginner-friendliness.

Expands the competition beyond just Claude Code vs Anti-gravity and shows all-in-one platforms are a viable alternative.

Frequently asked questions

Is Google Antigravity better than Claude Code?

According to the cross-video analysis, neither is universally better; reviewers agree the right choice depends on the user's workflow and ecosystem. Claude Code is favored for terminal-first, backend, and convention-respecting repo edits, while Antigravity is praised for its visual IDE, multi-agent browser testing, and front-end polish. Most authors conclude both are excellent but serve different use cases.

Is there anything better than Claude Code?

Yes, depending on the task: reviewers recommend Antigravity for beginners and non-technical users who want a visual IDE with native multi-agent orchestration, while Claude Code remains preferred for complex terminal/backend work. The analysis also notes a third platform, B44, beat both Claude Code and Antigravity in beginner-friendliness by bundling native database, auth, hosting, and one-click publishing.

Can I use Claude Code in Antigravity?

Yes. The analysis says users can combine the two ecosystems by running Claude Code inside Antigravity or importing Claude skills into Antigravity. Antigravity can also locate and reuse existing Claude Code skills, tools, and MCPs from the local Claude Code environment.

Why use Antigravity with Claude?

Using Antigravity with Claude gives you a visual agent workspace, broader model choices, and native multi-agent management, while Claude contributes strong code quality and backend reasoning. Since Claude skills and MCPs are portable, you can import them into Antigravity to get Claude-like behavior inside its more accessible interface. One reviewer insight is that the harness shapes how the model works, but the model determines the ceiling.

Which tool has better multi-agent orchestration: Antigravity or Claude Code?

This is an area of controversy in the analysis. Antigravity ships a native agent manager for parallel agents, while Claude Code supports subagents and agent teams through less integrated tabs or community plugins. Some reviewers prefer Antigravity's built-in orchestration and persistent memory, while others favor Claude Code's more open subagent workflow.

Does Antigravity support more AI models than Claude Code?

Yes. According to the analysis, Antigravity offers many built-in models including Gemini, Claude, and GPT, while Claude Code natively uses Anthropic Claude models only. However, reviewers disagree on whether this flexibility is decisive, because Claude Code's default Claude model often produced better real-world results in testing.

Which tool is better for front-end and UI design: Antigravity or Claude Code?

The consensus is that Antigravity with Gemini is generally strong at building full front-ends and visual designs from scratch, but the comparison is controversial. In one controlled test, neither agent checked the real website when asked to build a mobile app from a URL, and Antigravity added an unrequested extra button and inconsistent UI details. Reviewers found UI output inconsistent across both tools, with neither producing a reliably spec-accurate result on its own.

Which tool is better for backend code and repo-wide edits?

According to the analysis consensus, Claude Code is better at understanding existing codebase conventions and at backend/production-style coding tasks. Anthropic's engineering team reported a 50% productivity gain and 67% more pull requests merged per engineer per day with Claude Code. An independent test also found Claude Code completed a representative task in about 4 minutes versus Antigravity's 8 minutes, though that reviewer felt Antigravity was faster in personal use.

Does Antigravity have a free tier while Claude Code does not?

Yes. The consensus is that Antigravity has a free tier with rate limits, while Claude Code requires a paid subscription and has no free tier for coding. Claude Code's paid tiers are roughly $20/$100/$200 per month, while Google AI Pro is about $20/month and Ultra about $250/month. Some users also report restrictive rate limits on premium non-Gemini models inside Antigravity.

Are Claude Code and Antigravity compatible with skills and MCP integrations?

Both tools support skills as markdown instruction sets and MCP integrations, according to the analysis. Skills are portable: Claude skills can be imported into Antigravity with minimal effort, and Antigravity can reuse existing Claude Code skills, tools, and MCPs. The experience differs though: Claude Code installed an N8N MCP server automatically, while Antigravity required manually pasting JSON config.

Which product is more mature: Claude Code or Antigravity?

Reviewers say both are evolving quickly and have reliability issues, making maturity a controversy. Claude Code shipped six major platform features in Q1 2026 with multiple releases per week, but suffered a major caching bug in March 2026; Antigravity remains in preview with quota and stability problems, yet its UI preview looks similar to what Claude's new desktop app later adopted. Neither tool has settled into a clearly mature, stable state yet.

Expert sources

This analysis is cross-built from the following creator videos.